An all in one gel that can be used as a shampoo, body-wash, and a face-wash. In order to reflect an 'On-The-Go' lifestyle, we intended to create a simple and straightforward identity that complements the idea of 'I'll be there in five'. Even when it comes to selecting personal care products at purchase outlets, deciding which one is a time consuming process. Hence black & white bold photography was the perfect choice. It made the brand stand out in a much cluttered FMCG market and also had significant visual impact.